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Lancashire Cricket is delighted to confirm a new three-year partnership with Bartons Group, beginning in the 2025 season. The agreement will see Bartons supply wines, spirits, and soft drinks across Emirates Old Trafford’s concourse bars, hospitality suites, conference and events spaces, and the on-site Hilton Garden Inn hotel.
Bartons Group
As part of the partnership, Bartons Group and its partner brands—Diageo, Cellar Vino, and Britvic—will deliver match day activations, including product tastings and brand experiences within the Fan Village and hospitality areas.
In collaboration with Bartons and Official Culinary Partner Sodexo Live!, the Club will also enhance its food and drink offerings through curated wine pairings and elevated dining experiences across the venue.
With over a century of heritage, Bartons Group has been a proud, family-run, independent drinks wholesaler since 1917, now led by the fourth generation of the Barton family.
Liz Cooper, Partnerships Director at Lancashire Cricket, said:
"We are thrilled to welcome Bartons Group as a key partner. Their local roots and extensive experience make them an ideal collaborator as we continue to improve the guest experience at Emirates Old Trafford."
Graeme Nicholson, Director at Bartons Group, added:
"As a local business, we’re proud to strengthen our ties with Lancashire Cricket. We’re excited to work closely with the Club and our brand partners to help deliver a world-class experience for all visitors to the stadium."
